We have expertise in the following areas:
Team Performance
- Data gathering to build team specific and player specific data bases
- In depth and team-specific analysis of official statistics to provide a comprehensive analysis of team and individual performance and to determine marginal productivities and as well team efficiency in achieving outcomes
- What-if scenarios, whereby the likely and potential outcomes of changes to team composition and strategies are statistically modelled. ( For example, the impact on scoring potential a 30 % reduction in penalties
- Player valuations. Including present value calculations of player value to the team in an on the field and marketing sense.
Financial Performance
- Individual and Comparative rates of return on assets compared to teams in same sport, different sports, national and international benchmarks
- Evaluation of Sponsorship arrangements
- Evaluation of media arrangements
- Optimisation of budgets and salary caps
Marketing Performance
- Evaluation of marketing performance
- Sensitivity of market to price and other competitions from same sport teams; other sports; other forms of entertainment
- Evaluation of potential marketing strategies